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Marie-Geneviève Pilon

Owner and Designer, 88 Queen St.

When designer Gen set out to find that “good life” we’re all yearning for, she never imagined her journey would take her right back to where she started. Quebec’s Eastern Townships (think rolling hills, misty pastures, riots of colour in the fall) became home to 88 Queen St in 2006, where Gen put all her creative passion and experience to work.

Today, 88 Queen St is a hub of custom design, spilling out everything from tie-dyed yoga stretchies to upholstery to high-end creative couture. Slow fashion, simplicity, and easy style: it’s what 88 Queen St. is known for, and what keeps friends and customers coming back.

Everything is locally made, hand-dyed and one of a kind. What else would be the perfect thing for your lazy day at the beach AND a breezy night out with the girls? Out on the town, at the yoga studio, or backpacking through Spain – these colours and fabrics will mold to wherever the moment takes you.